Guides and tips for craftsmen

Discover the power of email marketing: from the basics to automations and customer journeys, send your audience the right message at the right time.

What are buyer personas and how they can help you improve your business. At the end also a small checklist to create your first Buyer Persona!

A brief overview of SEO: what exactly is Search Engine Optimization and how can it benefit your business?

When working in the arts or crafts sector, it is essential to have a clear understanding of your market and competitors. Doing a competitor analysis will help you identify your competition's streng...

Which ad management tool should you use: Meta's ad manager (Facebook Ads Manager) or Instagram's built-in manager? In this guide, we will compare the two tools, highlighting the differences, advant...

CTAs are fundamental elements in the world of digital marketing and play a crucial role in guiding users towards a certain action, such as purchasing a product, registering for an event or sharing ...

SWOT analysis is a widely used tool in the business field to evaluate an organization's position relative to its competitors and its surrounding environment. However, even for artists and craftspeo...

Instagram has become an essential tool for artists and craftspeople looking to promote their work and reach a wider audience. But how to make your Instagram profile more effective and attract users...

In this article, we present a glossary of common digital and social media terms, explaining what they mean and how they can be used to improve your online presence and digital marketing strategy.